Nvidia plans to offer graphics core licensing to expand the chip
maker's future markets and revamp its business model in the 'post-PC'
era.
Speaking at the Reuters Global Technology Summit
in San Francisco on Tuesday, Nvidia chief Jen-Hsun Huang said that he
will be introducing a new side to the company's business -- graphics
technology licensing to other firms.
Licensing will allow Nvidia to further exploit the mobile device
market as the company's core PC business slides in favor of tablets and
smartphones.
Such licensing deals may potentially also include working in the
future with tech giants Apple and Samsung, although the electronics
makers are more often using their own processors in smartphones and
tablets. In addition, the shift in business model will pit Nvidia
against U.K.-based Imagination Technologies, which supplies graphics
technology for devices including Apple's iPhone and Samsung's Galaxy S4.
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