NEW YORK, Jul 18, 2013 (BUSINESS WIRE) --
The New York Times (NYTimes.com)
announced today that it will launch a news app for Leap Motion (leapmotion.com),
which delivers Top News articles to users on Leap Motion(TM)
Controllers.
Beginning July 22, the day Leap Motion Controllers begin arriving around
the world, Leap Motion users will be able to download The New York Times
app from Airspace(TM)Store, Leap Motion's app store.
The Times will be the only branded news app available to Leap Motion
users at the time of the product's launch.
The lightweight app features a continuously updated Top News feed where
articles appear in card format. Each card displays the article headline,
summary and the primary corresponding image.
The Leap Motion Controller works with OSX 10.7 and 10.8, and Windows 7
and 8, laptops and desktops. The New York Times application will be free
to download and will not require a digital subscription for access to
content at launch.
Users can navigate Top News by moving their hand left and right above
the device. Tapping on an article flips the article card over to reveal
the full story. Users can scroll up and down using a circular motion and
can move from article to article by swiping. To return to Top News, the
user shakes their hand.
The app also features advertising capabilities that allow brands to
connect with New York Times readers using motion-controlled ad units
embedded as cards between articles.
"Leap Motion's groundbreaking touch-free technology allows users to
navigate and explore New York Times content in a brand new way," said
Denise Warren, executive vice president, Digital Products and Services
Group, The New York Times. "This preliminary app is a first step. We
look forward to exploring other ways to deliver our world-class
journalism to the growing Leap Motion customer base as we continue this
ongoing collaboration."
The New York Times app for the Leap Motion Controller was developed by The
New York Times Idea Lab.
Leap Motion was the recipient of the SXSW 2013 Breakout Digital Trend
Award. Its Leap Motion Controller has been pre-ordered by hundreds of
thousands of users around the world and will be available at Best Buy
stores across the US starting July 28. Later this year, the Leap Motion
technology and Airspace will come embedded in select HP devices.
About The New York Times Company
The New York Times Company
NYT
-0.74%
, a leading global, multimedia news
and information company with 2012 revenues of $2.0 billion, includes The
New York Times, the International Herald Tribune, The Boston Globe, NYTimes.com,
BostonGlobe.com,
Boston.com
and related properties. The Company's core purpose is to enhance society
by creating, collecting and distributing high-quality news and
information.
http://cts.businesswire.com/ct/CT?id=bwnews&sty=20130718006091r1&sid=cmtx6&distro=nx
SOURCE: The New York Times Company
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