The move is part of efforts by Facebook, which owns Instagram, to build the
photo sharing website into a sustainable business.
"In the next couple months, you may begin seeing an occasional ad in your
Instagram feed if you’re in the United States," said the company
in a blog
post.
"Seeing photos and videos from brands you don’t follow will be new, so
we’ll start slow. We’ll focus on delivering a small number of beautiful,
high-quality photos and videos from a handful of brands that are already
great members of the Instagram community."
Instagram said that it aims to integrate ads into users' photo streams in such
a way that they "feel as natural to Instagram as the photos and videos
many of you already enjoy from your favorite brands". Users will also
have the option to hide ads they don't like and provide feedback about ones
that are badly placed.
This is very similar to Facebook's current method of integrating 'sponsored'
posts into users' news feeds.
"We’re relying on your input to help us continually improve the Instagram
experience," the company said. "As always, you own your own photos
and videos. The introduction of advertising won’t change this."
The news follows a similar move by photo-sharing website Pinterest. Chief executive and co-founder Ben Silbermann announced last month that the company will start experimenting with promoting certain pins "from a select group of businesses".
"I know some of you may be thinking, 'Oh great…here come the banner ads.' But we’re determined to not let that happen," said Silbermann.
According to market research firm eMarketer, advertisers will spend $9.52 billion on social network ads worldwide this year – about 8.1 per cent of their overall digital ad budgets. These include revenues to Twitter, Facebook, LinkedIn and other social networks.
The news follows a similar move by photo-sharing website Pinterest. Chief executive and co-founder Ben Silbermann announced last month that the company will start experimenting with promoting certain pins "from a select group of businesses".
"I know some of you may be thinking, 'Oh great…here come the banner ads.' But we’re determined to not let that happen," said Silbermann.
According to market research firm eMarketer, advertisers will spend $9.52 billion on social network ads worldwide this year – about 8.1 per cent of their overall digital ad budgets. These include revenues to Twitter, Facebook, LinkedIn and other social networks.
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